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Design a real-time bidding (RTB) system for online ads.

Predict, value, and bid on a single impression in about 10ms, billions of times a day. The signal is the pCTR-to-bid pipeline under a brutal latency budget, plus why calibration and budget pacing decide whether you make or lose money.

Updated Aug 2026 · Grounded in real Applied AI Engineer interview loops and written to a senior-engineer editorial bar.

Predict, value, and bid on a single impression in about 10ms, billions of times a day. The signal is the pCTR-to-bid pipeline under a brutal latency budget, plus why calibration and budget pacing decide whether you make or lose money.

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Applied AI Engineering·The interviewPremium14mDriving the design conversationA design round is a conversation you are expected to lead, not a question you answer. This lesson is the shape that works, the four moments that decide the outcome, and the two classic ways strong candidates lose one.Applied AI Engineering·The interviewPremium12mTurning this course into a study planA concrete four-week plan mapping the seven modules onto the question bank, plus what to do differently if your interview is next week rather than next month.
UP NEXT ON YOUR JOURNEY
Next in this trackDesign a visual / image search system (search by image, or text-to-image search).Next in this trackDesign a spam / abuse detection system (email, comments, or messages).Next in this trackDesign a query understanding system for search.
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