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How do you handle the cold-start problem in a recommendation system?

New users and new items have zero interaction history, so collaborative filtering has nothing to work with. The candidates who pass treat it as a lifecycle, not a single trick. Here is how.

Updated Aug 2026 · Grounded in real Applied AI Engineer interview loops and written to a senior-engineer editorial bar.

New users and new items have zero interaction history, so collaborative filtering has nothing to work with. The candidates who pass treat it as a lifecycle, not a single trick. Here is how.

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